LEASE-UP
EXPERIENCE

Marketing Strategy
– Target Audience: Identify and understand the target demographic and tailor all marketing efforts to appeal to potential residents’ specific needs and preferences.
– Brand Development: Create a unique, recognizable brand with a “personality” that resonates with the core buyer persona of the property’s target demographic.
– Online Presence: Develop a comprehensive property website and use online platforms, social media, and other digital marketing tools to showcase high-quality images and content and support the brand.

Advertising and Promotion
– Digital Marketing: Leverage online advertising through platforms like Google Ads, Social Media, Geofencing, and Internet Listing Sites (ILS) to reach a broad audience and generate brand awareness.
– Traditional Marketing: Employ traditional advertising methods such as signage, flyers, and print ad campaigns to target prospective residents in the local community.

Community Engagement
– Local Partnerships: Establish relationships with local businesses, schools, and community organizations to promote the property and its brand within the community.
– Events: Host events and open houses to allow prospective residents to experience the neighborhood, tour the property, and meet the leasing team.

Leasing Process
– Streamlined Application Process: Simplify the application and leasing process to reduce barriers for prospective residents. Use an integrated online application and electronic lease signing process through the property website.
– Incentives: When submarket conditions dictate, offer move-in specials, discounts, or other incentives to attract early tenants and drive leasing velocity.

Customer Service
– Responsive Communication: Respond promptly to inquiries and provide excellent customer service. A positive experience during the leasing process significantly contributes to overall resident satisfaction.
– Accessibility: Make it easy for potential tenants to reach out with questions or schedule tours of the community.

Competitive Analysis
– Market Research: Stay informed about the local rental market. Understand the competitive landscape, amenities, pricing trends, and concessions offered by comparable properties.

Feedback and Adaptation
– Gather Feedback: Send surveys to residents and prospects and leverage their feedback to adjust the marketing and leasing strategy appropriately.
– Flexibility: Adapt the marketing and leasing approach based on the evolving needs and preferences of the target market. Use marketing sources that allow flexibility to reallocate expenses based on ROI analysis.

Technology Integration
– Modern Software: Leverage technology and property management software to streamline operations, track leads, and manage the leasing process effectively and efficiently.

Legal Compliance
– Lease Agreements: Ensure all lease agreements comply with local laws and regulations. Train all employees regarding fair housing practices to avoid legal concerns.

Monitoring and Analysis
– Analytics: Use data and analytics to track the effectiveness of marketing efforts. Make strategic adjustments based on the performance of different channels and campaigns.

Strategic Development Consulting
– Collaborative Partnerships: Months before leasing begins, our collaboration commences with Development Consulting Services. Partnering closely with clients, we offer valuable insights into technical specifications, unit mix optimization, and precise projections regarding target demographics and rents.

Robust Asset Management
– Underwriting Services: Our asset management team plays a pivotal role by developing accurate proformas and meticulously structured operating budgets, ensuring financial viability and success.

• Proactive Approach: We’re ahead of the curve, setting the stage for successful lease-ups.
• Innovative Solutions: Our digital prowess and strategic partnerships drive unmatched results.
• Tailored Strategies: Each project receives a customized plan for optimal lease-up success.
• Experience that Counts: Years of proven success managing successful lease-ups.

Partner with us for a lease-up experience of efficiency, innovation, and unparalleled success. We transform properties into vibrant communities.