BUILD-TO-RENT (BTR)
EXPERIENCE
Build To Rent Management Services
While similar to traditional multifamily properties in many ways, there are various nuances with Build-To-Rent (BTR) operations. BTR developments require a holistic approach, integrating market research, design, construction, technology, and property management. Success often hinges on a deep understanding of the local rental market and the ability to delivery a high-quality living experience for residents. Staying attuned to the local real estate market in addition to emerging trends in the rental market are important to the long-term success of any BTR property.
Our savvy clients have honed in on the emergence of BTR in the Mid-Atlantic region and have partnered with Gates Hudson to manage the lease-up and ongoing management operations.
Build-To-Rent Management
Specialists
Market Research
– Demand Analysis: Conduct thorough market research to identify the demand for rental housing in the target location.
Design and Amenities
– Resident-Centric Design: Collaborate with developers to determine what unit finishes, technology, and amenities will be attractive to residents and conducive to BTR operations practices.
Technology Integration
– Smart Home Features: Consult with ownership to determine what in-unit technologies will enhance convenience for residents, differentiate the property in the market, and improve operational efficiency.
Leasing and Marketing
– Pre-Leasing Strategy: Develop a strategy to market and lease units well before construction is complete. The average length of a housing search is greater in BTR than in a traditional apartment search, so timing is critical.
– Digital Marketing: Creating a solid brand and visually stunning website and incorporating a comprehensive digital marketing strategy to increase awareness is critical to success.
– Messaging: Prospective renters in the Mid-Atlantic are not as familiar with BTR as their counterparts in other regions of the US. The marketing message is critical to ensure prospects understand BTR and the inherent benefits of renting a home versus purchasing one or renting from a private owner.
Professional Property Management
– On-Site Management: Creative staffing plans are a must with many BTR operations, but the property manager needs to have a presence in the community – even if they don’t work from the on-site office full time.
– Resident Retention: Residents tend to renew their leases at a higher rate in BTR properties. Implementing solid retention strategies, such as responsive maintenance services, community events, and a smooth renewal process, helps ensure renewal rates remain high.
End-to-End Solutions
From inception to ongoing operations, we’ve successfully navigated every stage of BTR development and management. Our experience spans underwriting, development, lease-up, and ongoing operational excellence.
- Technology: Implementing cutting-edge tech solutions for streamlined operations.
- Staffing: Building dedicated teams adept at BTR management nuances.
- Timelines: Meeting stringent deadlines crucial in BTR projects.
- Messaging: Crafting precise messaging that resonates with BTR target demographics.
Client and Investor Relevance
The surge in BTR’s significance among our clients and investors hasn’t gone unnoticed. We’ve proactively responded to this trend, cultivating a robust expertise to cater to this evolving landscape.
WHY CHOOSE
US?
- Proven Success: BTR investors want an experienced management partner.
- Innovative Solutions: We leverage technology to optimize BTR project efficiency.
- Industry Insights: We stay ahead of the curve with our knowledge of BTR trends and market dynamics.
- Customized Strategies: Tailored approaches for each BTR project, ensuring maximum success.
LET US MANAGE
YOUR SUCCESS
We would love the opportunity to speak with you about your management needs and determine whether our experience aligns with your business goals. Please click below to initiate the conversation.